Digital Marketing Executive – Website Design

Global Einstein Institute.
02/2025 – 03/2025, Tanglin, Singapore.

As a freelance digital marketing executive with a focus on website design at Big Einstein Academy and Intervention, I play a key role in elevating the institution’s digital presence and user engagement. My responsibilities span across website strategy, design execution, SEO optimization, and integrated digital marketing.

• Website Design & Development

Designed and optimized a responsive, user-friendly website to reflect the academy’s values and educational

offerings. Integrated educational tools, contact forms, and enrollment features for better user engagement.

• Digital Marketing Strategy

Developed and implemented targeted digital campaigns to increase student inquiries and brand visibility.

Utilized data-driven strategies to track user behavior and improve conversions.

• SEO & Analytics

Conducted keyword research and on-page SEO optimization to improve Google rankings.

Monitored site traffic and user behavior using Google Analytics and other tools.

• Social Media Integration

Aligned website content with social media campaigns for consistent branding.

Collaborated on visuals and landing pages for promotions and events.

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