As a freelance social media marketing specialist for StudyDad, I have been responsible for developing and executing targeted social media strategies on Instagram and LinkedIn, aiming to raise awareness about overseas education opportunities and drive student engagement. My core responsibilities include:

#Social Media Strategy & Content Planning: Designed and implemented tailored social media strategies for Instagram and LinkedIn, focusing on increasing StudyDad’s brand visibility among prospective international students and parents.

#Content Creation & Visual Storytelling: Create high-quality, engaging content such as educational posts, infographics, success stories, and informative videos, all designed to inspire and educate students interested in studying abroad.

#Instagram Growth & Engagement: Managed Instagram campaigns, growing the follower base through organic strategies (e.g., hashtags, collaborations, and contests) while increasing student enquiries and engagement through direct messages, comments, and interactive stories.

#LinkedIn Networking & Lead Generation: leveraged LinkedIn to establish professional relationships with potential students, education institutions, and influencers in the overseas education space. Created thought leadership content and utilised LinkedIn ads to generate leads and drive traffic to the website.

#Performance Tracking & Optimisation: Monitored key performance metrics using Instagram Insights and LinkedIn Analytics to assess campaign performance, identifying areas for improvement and adjusting strategies to optimise engagement and lead conversion.

#Cross-functional Collaboration: worked closely with the StudyDad team to align social media content with marketing goals, promotions (e.g., application deadlines, scholarship offers), and overall brand messaging.