As a Retail Sales and Marketing Associate at Coca-Cola, I was responsible for driving brand presence, sales growth, and executing local marketing initiatives at the retail level. My role involved collaborating closely with retail partners to ensure optimal product visibility, implement targeted marketing campaigns, and support the strategic goals of the Coca-Cola brand within a competitive market.

Responsibilities:

#Sales Execution: Successfully increased product visibility and sales in assigned retail accounts by organising and managing product displays, ensuring correct pricing, and maintaining stock levels.

#Retail Relationship Management: Built and nurtured strong relationships with store managers and retail partners to foster collaborative working environments and drive sales.

#Marketing Campaign Implementation: Led the execution of local marketing campaigns, product promotions, and seasonal activations. I worked closely with the marketing team to ensure brand consistency and alignment with Coca-Cola’s global standards.

#Market Insights & Reporting: monitored competitor activities, identified market trends, and provided actionable insights to management for developing customised sales and marketing strategies tailored to local customer needs.

#Promotions & Events: played an active role in executing Coca-Cola’s promotional events, sampling programs, and sponsorship activations, resulting in increased consumer engagement and brand loyalty.

#Sales Tracking & Analytics: utilised sales tracking tools to measure campaign effectiveness, report on sales performance, and adjust strategies accordingly to meet KPIs.

#Customer Service Excellence: Provided top-notch service to retail partners, resolving product enquiries and addressing issues quickly to maintain positive working relationships and customer satisfaction.